Today, clek™ announces the launch of its new full back booster seat, oobr™. Building off the success of olli™, the first backless booster with rigid LATCH, oobr utilizes advanced engineering techniques for additional safety and convenience. Setting a new standard in boosters, oobr is uniquely designed to provide all-around protection and comfort for kids.

Engineered with front, rear and side impact protection in mind, oobr features the exclusive Elemental Safety System™, comprised of five structural safety elements:

• First-ever magnesium back frame better contains the child's torso during a side impact collision and protects against vehicle intrusion.
• Rigid LATCH system secures the booster seat in place, while providing easy installation.
• Steel headrest structure with deep side wings reduces twisting movements and improves head protection in a collision.
• Energy-absorbing foam layer results in less force transferred directly to the child in a collision.
• Belt guides improve belt positioning on shoulders and hips.

Providing ultimate convenience, oobr is the first booster seat to utilize Crypton® Super Fabrics, which feature an integrated moisture barrier that protects the seat from bacteria, stains, static and odors.

Additionally, oobr offers the flexibility of a removable back and adjustable headrest to accommodate a wider range of children. The full back is ideal for children between 38-57 inches tall who weigh 33-100 pounds. When the back is removed, it is suitable for children between 40-57 inches tall who weigh 40-100 pounds.

A variety of stylish designs are also available, including special edition seats that feature Paul Frank's® lovable, wide-mouthed monkey Julius, and his canny friend Skurvy.

Starting at $239.99 USD, oobr will be available online and in local boutique stores in Spring 2009.

About clek

clek provides modern products for today's families on the go. Utilizing contemporary styling cues and advanced engineering techniques, clek products excel in both "form" and "function." With simple innovative solutions, clek products are designed to make life easier without sacrificing style or safety.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com

“It is wonderful to see olli being recognized in this way,” said Chris Lumley, clek brand vice president. “olli’s stylish design appeals to kids, while its convenient installation features make it an easy choice for parents on the go. Because kids love olli, it makes it easier for parents to keep their kids in seats longer.”

The National Parenting Center's Seal of Approval program, created in 1990, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer-oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors.

With an integrated rigid LATCH system, clek booster seats securely fasten to vehicles and take less than 10 seconds to install. clek also can be safely used in vehicles without a LATCH anchorage system. Utilizing comfort-cube™ construction with an additional layer of padding, clek eliminates numb-bum for small riders. Removable and washable clekjacket™ seat covers keep clek booster seats popular with both kids and adults.

About clek™

A clek™ brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.

Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today.

Visit www.magnaclek.com for more information.

About clek

clek™ focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., clek™ enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.

Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com

Designed with an integrated rigid LATCH system, comfort-cube™ construction and removable clekjacket™ seat covers, the clek olli booster seat keeps kids in booster seats longer.

“The theme of this year’s conference is Partnerships for Prevention,” said Chris Lumley, vice president, clek™ Inc. “By partnering with Safe Kids Worldwide, clek can help parents understand the importance of using booster seats to keep their kids safe.”

Safe Kids Worldwide was founded in 1987 by Children’s National Medical Center with support from Johnson & Johnson. It is the first and only international nonprofit organization dedicated solely to preventing unintentional childhood injury.

About clek™

A clek™ brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.

Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today.

Visit www.magnaclek.com for more information.

About clek

clek™ focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., clek™ enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.

Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com

The clek™ booster seat, which features the first rigid LATCH (lower anchors and tethers for children) system to be integrated into a backless booster seat, is a celebrated winner of an iParenting Media Award, clek. announced today. olli™, a clek booster seat, received an award in the baby gear category after review by the iParenting executive committee, a parent, licensed childcare facility and child safety seat expert. The premier source for women and parents, iParenting Media Awards are given annually to exceptional products in more than 20 categories.

“iParenting is a trusted source for parenting information on the web,” said Chris Lumley, vice president, clek™. “Every product is put through rigorous testing not only by professionals but parents and kids. clek booster seats are designed to deliver both convenience and safety for parents but, more importantly, appeal and comfort for kids that ultimately makes it easier for parents. Receiving an iParenting Media Award is an honor for olli.”

First introduced in the United States in April, clek booster seats are designed to keep kids in booster seats longer. The National Highway Traffic Safety Administration (NHTSA) recommends that children under 4 feet 9 inches tall or less than 80 pounds need a booster seat to ensure vehicle seat belts properly fit their small frame. Despite the safety advantages, studies show that less than 20 percent of children who should use booster seats actually do, leaving thousands of children with inadequate protection.

With an integrated rigid LATCH system, olli securely fastens to the vehicle and takes less than 10 seconds to install and can also be safely used in vehicles without a LATCH anchorage system. olli utilizes comfort-cube™ construction, which includes an additional layer of padding and is built to look and feel like an actual vehicle seat rather than a traditional child seat. With the cargo-thingy™ storage pocket and the availability of removable and washable clekjacket™ seat covers, olli is cool for kids and convenient for parents.

olli will be on display in booth #2251 at the 2007 ABC Kids Expo Sept. 7 - 10 in Las Vegas, Nev., at the Las Vegas Convention Center. The clek olli model sells for the suggested retail price of $89.99 USD and is available for purchase online at www.magnaclek.com and at select boutique stores.

About clek™

A clek™ brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.

Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today.

Visit www.magnaclek.com for more information.

About clek

clek™ focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., clek™ enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.

Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com

clek™, today announced the award-winning olli™, a clek™ booster seat, is available for purchase in the United States at www.magnaclek.com and local boutiques. First introduced at the annual Juvenile Products Manufacturers Association (JPMA) in April, clek booster seats are designed to make booster seat use easier for parents. A nationwide survey of nearly 500 parents with children ages 4 to 8 found the top three challenges in using booster seats to be “the seat is not secured to the vehicle,” the seat is “difficult to install/remove” and their “child finds the seat uncomfortable.”

The award-winning clek booster seats, features the first rigid LATCH (lower anchors and tethers for children) system to be integrated into a backless booster seat. With an integrated rigid LATCH system, clek booster seats securely fasten to the vehicle and are simple to install, providing a solution to the top two challenges cited by parents. Installation takes less than 10 seconds by simply lining up the booster seat’s LATCH connectors with the LATCH lower anchors on the vehicle seat and then applying pressure until it produces an audible “click.” Also, clek booster seats can safely be used in vehicles without a LATCH anchorage system. clek booster seats are just as easy to remove by simply pulling the release strap or pressing the release buttons at the back of the seat. At only 5 pounds, clek booster seats are light enough to effortlessly transport between vehicles.

Designed and engineered by a world-class automotive seat manufacturer, clek booster seats utilize comfort-cube™ construction, which includes an additional layer of padding, to address parents’ concerns regarding child comfort. They are built to look and feel like an actual vehicle seat rather than a traditional child seat. Plus, the seat covers are removable and washable for easy maintenance.

Fun clek features encourage kids to take ownership of their clek booster seat by providing a place to store their belongings and show off their style. Kids will enjoy the functionality of the cargo-thingy™ storage pocket, which holds MP3 players, video games and juice boxes. Additionally, clekjacket™ seat covers allow for seat customization through a variety of kid-friendly colors and patterns.

“We want to ensure parents have everything they need to feel comfortable using our booster seats,” said Chris Lumley, vice president, clek™. “clek was designed to deliver both convenience and safety for parents but, more importantly, appeal and comfort for kids that ultimately makes it easier for parents.”

The National Highway Traffic Safety Administration (NHTSA) recommends that children under 4 feet 9 inches tall or less than 80 pounds need a booster seat to ensure vehicle seat belts properly fit their small frame. Despite the safety advantages, studies show that less than 20 percent of children who should use booster seats actually do, leaving thousands of children with inadequate protection. Currently 38 states and the District of Columbia have enacted laws requiring the use of booster seats for children who have outgrown their toddler seat, but are too small for a seatbelt.

This spring, the clek booster seat received the Juvenile Products Manufacturers Association’s prestigious “Innovation Award” for its safety, comfort and convenience features. Judged by a committee of trade media and industry retail buyers, the award is given annually to the ten most exciting new products in the marketplace.

The clek olli model sells for the suggested retail price of $89.99 USD and is available for purchase online at www.magnaclek.com and local boutique retailers.

About clek™

A clek™ brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.

Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today. Visit www.magnaclek.com for more information.

About clek

clek™ focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., clek™ enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.

Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com

A nationwide survey of nearly 500 parents with children ages 4 to 8 found the top three challenges in using booster seats to be “the seat is not secured to the vehicle,” the seat is “difficult to install/remove” and their “child finds the seat uncomfortable.” clek™, introduces olli™, a clek™ booster seat for the North American market at the annual Juvenile Products Manufacturers Association (JPMA) show this week in Orlando, Fla. clek booster seats are designed specifically to address these concerns, making booster seat use easier for parents.

clek booster seats, which feature the first rigid LATCH (lower anchors and tethers for children) system to be integrated into a backless booster seat, received the Juvenile Products Manufacturers Association’s prestigious “Innovation Award” for its safety, comfort and convenience features. Judged by a committee of trade media and industry retail buyers, the award is given annually to the ten most exciting new products in the marketplace.

With an integrated rigid LATCH system, clek booster seats securely fasten to the vehicle and are simple to install, providing a solution to the top two challenges cited by parents. Installation takes less than 10 seconds by simply lining up the booster seat’s LATCH connectors with the LATCH lower anchors on the vehicle seat and then applying pressure until it produces an audible “click.” Also, clek booster seats can safely be used in vehicles without a LATCH anchorage system. clek booster seats are just as easy to remove by simply pulling the release strap or pressing the release buttons at the back of the seat. At only 5 pounds, clek booster seats are light enough to effortlessly transport between vehicles.

Designed and engineered by a world-class automotive seat manufacturer, clek booster seats utilize comfort-cube™ construction, which includes an additional layer of padding, to address parents’ concerns regarding child comfort. They are built to look and feel like an actual vehicle seat rather than a traditional child seat. Plus, the seat covers are removable and washable for easy maintenance.

Fun clek features encourage kids to take ownership of their clek booster seat by providing a place to store their belongings and show off their style. Kids will enjoy the functionality of the cargo-thingy™ storage pocket, which holds MP3 players, video games and juice boxes. Additionally, clekjacket™ seat covers allow for seat customization through a variety of kid-friendly colors and patterns.

“We want to ensure parents have everything they need to feel comfortable using our booster seats,” said Chris Lumley, vice president, clek™. “clek was designed to deliver both convenience and safety for parents but, more importantly, appeal and comfort for kids that ultimately makes it easier for parents.”

The National Highway Traffic Safety Administration (NHTSA) recommends that children under 4 feet 9 inches tall or less than 80 pounds need a booster seat to ensure vehicle seat belts properly fit their small frame. Despite the safety advantages, studies show that less than 20 percent of children who should use booster seats actually do, leaving thousands of children with inadequate protection. Currently 38 states and the District of Columbia have enacted laws requiring the use of booster seats for children who have outgrown their toddler seat, but are too small for a seatbelt.

The clek olli model sells for the suggested retail price of $89.99 USD and will be available for purchase online at www.magnaclek.com beginning June 1, 2007.

About clek™

A clek™ brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.

Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today. Visit www.magnaclek.com for more information.

About clek

clek™ focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., clek™ enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.

Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com

The JPMA Innovation Awards highlight ten of the most exciting new juvenile products in the marketplace today. A panel of trade media representatives and industry retail buyers evaluate products based on their innovation, marketability, trend setting potential, appeal and usefulness.

“It’s an honor to have the clek booster seat win such an important award as we prepare to launch the product in North America,” said Chris Lumley, vice president, clek™. “Research indicates that less than 20 percent of children who should use booster seats actually do. clek was designed to deliver both convenience and safety for parents but, more importantly, appeal and comfort for the kids to positively impact the use of booster seats.”

About clek™

A clek™ brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.

Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today. Visit www.magnaclek.com for more information.

About clek

clek™ focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., clek™ enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.

Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.

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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com