Press Release
clek™ Booster Seat Wins JPMA Innovation Award
April 23, 2007
Orlando, Fla. — The Juvenile Products Manufacturers Association (JPMA) today recognized the newly launched clek™ booster seat with its prestigious Innovation Award. clek booster seats feature the first rigid LATCH (lower anchors and tethers for children) system to be integrated into a backless booster seat. Designed and engineered by a world-class automotive seating manufacturer, the clek booster seat’s energy-absorbing comfort-cube™ construction includes an additional layer of padding to enhance comfort.
The JPMA Innovation Awards highlight ten of the most exciting new juvenile products in the marketplace today. A panel of trade media representatives and industry retail buyers evaluate products based on their innovation, marketability, trend setting potential, appeal and usefulness.
“It’s an honor to have the clek booster seat win such an important award as we prepare to launch the product in North America,” said Chris Lumley, vice president, Magna Marque. “Research indicates that less than 20 percent of children who should use booster seats actually do. clek was designed to deliver both convenience and safety for parents but, more importantly, appeal and comfort for the kids to positively impact the use of booster seats.”
About clek™
A Magna Marque brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.
Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today. Visit www.magnaclek.com for more information.
About Magna Marque
Magna Marque, a unit of Magna International Inc., focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., Magna Marque enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.
Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.
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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly
Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com