Press Release
clek™ Donates 150 Booster Seats to Safe Kids Worldwide to Keep Kids Safer Longer
November 26, 2007
clek™ donated 150 olli™ booster seats to certified child passenger safety technicians at the annual Safe Kids Worldwide Child Injury Prevention Conference held in Washington D.C., Oct. 18-20. The seats will be given to randomly chosen U.S. safety technicians to use in parent programs focused on booster seat use. Additional seats will be provided to each Safe Kids state coalition leader to use in training instructors as well as parents regarding the proper use of booster seats.
Designed with an integrated rigid LATCH system, comfort-cube™ construction and removable clekjacket™ seat covers, the clek olli booster seat keeps kids in booster seats longer.
“The theme of this year’s conference is Partnerships for Prevention,” said Chris Lumley, vice president, Magna Marque Inc. “By partnering with Safe Kids Worldwide, clek can help parents understand the importance of using booster seats to keep their kids safe.”
Safe Kids Worldwide was founded in 1987 by Children’s National Medical Center with support from Johnson & Johnson. It is the first and only international nonprofit organization dedicated solely to preventing unintentional childhood injury.
About clek™
A Magna Marque brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.
Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today.
Visit www.magnaclek.com for more information.
About Magna Marque
Magna Marque, a unit of Magna International Inc., focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., Magna Marque enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.
Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.
###
Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly
Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com