Comunicado de prensa
clek™ Given the National Parenting Center's 2008 Seal of Approval
Dec 3, 2007
The National Parenting Center has awarded its 2008 Seal of Approval to the clek™ olli™ booster seat for its innovative safety, convenience and design features. In 2007, olli also won the JPMA Innovation Award and an iParenting Media Award.
“It is wonderful to see olli being recognized in this way,” said Chris Lumley, clek brand vice president. “olli’s stylish design appeals to kids, while its convenient installation features make it an easy choice for parents on the go. Because kids love olli, it makes it easier for parents to keep their kids in seats longer.”
The National Parenting Center's Seal of Approval program, created in 1990, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer-oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors.
With an integrated rigid LATCH system, clek booster seats securely fasten to vehicles and take less than 10 seconds to install. clek also can be safely used in vehicles without a LATCH anchorage system. Utilizing comfort-cube™ construction with an additional layer of padding, clek eliminates numb-bum for small riders. Removable and washable clekjacket™ seat covers keep clek booster seats popular with both kids and adults.
About clek™
A Magna Marque brand founded on convenient in-vehicle security, clek™ products work with a vehicle’s LATCH (lower anchors and tethers for children) anchorage system to ensure important cargo stays put. clek booster seats are designed with a rigid LATCH system to deliver both the safety of LATCH and the convenience of uncomplicated installation, features typically at odds with one another. They install and release in seconds, facilitating portability for today’s families on the go, and providing the added stability of being attached to the vehicle’s structure. clek booster seats are certified for use in vehicles with and without the LATCH anchorage system.
Built to look and feel more like an actual vehicle seat, rather than a traditional child seat, clek booster seats set a new standard for comfort and eliminates numb-bum. Their low-profile design and array of fun clekjacket™ seat covers change the negative perception kids have of boosters today.
Visit www.magnaclek.com for more information.
About Magna Marque
Magna Marque, a unit of Magna International Inc., focuses on developing innovative consumer products for a variety of industries. With the engineering and product development expertise of Magna International Inc., Magna Marque enhances lives by creating products that bring comfort, convenience and safety through excellence in performance and design. Product offerings include clek™ booster seats and Marcato™ integrated sound technology.
Visit www.magnamarcato.com, www.magnaaftermarket.com or www.magna.com for more information. For further information about this release, please contact Tracy Fuerst at (248) 729-2731 or tracy_fuerst@magna.on.ca.
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Editor’s Note: If you would like to obtain product images or secure a sample, please contact Shelly
Otenbaker at (248) 506-6696 or sotenbaker@eisbrenner.com